![]() When people unload from Disneyland’s It’s a Small World, they exit through a gift shop. Perhaps the best model for them to draw from is Disney. The company started pushing messages at a world that has become more pull than push. Rovio, in a world overwhelmed by information, Rovio went retro. Rovio knew how to do that, but money got in the way of their better design judgement.īut this is a bigger issue than technology or design. Now I’m sure the various advertising platforms that hooked Rovio offered executives enhanced revenue if they were to integrate these models into their games, but what they didn’t do, and couldn’t, was offer better game play. Ads for Rovio properties interrupted game play and ruined people’s game-play timing. Angry Birds, be it the free version or the one paid for, became advertising platforms. Most people could play for hours and just enjoy.īut somewhere that all changed. The free versions offered a good introduction to the game with minimalist banner ads to support the freeness of it all. Those not motivated by competition could just enjoy flinging birds and popping pigs. Each scene represented a tiny puzzle that must be solved to reach a high score. Rovio has lost its strategic path as the company attempted to enhance revenue streams through push sales automation and near coercion of their audience.Īdvertising: Push vs. Angry Birds started as an engaging game playing experience that was simple and well designed. ![]() ![]() If we look at their iconic games, we find “innovations” that distract from game play and push advertising and upgrades at every turn. ![]() I don’t believe, however, that Rovio’s issues stem from the inherent nature of mobile gaming. Rovio announced layoffs today as reported in Wired Rovio Layoffs Prove Mobile Gaming Is an Industry of One-Hit Wonders (October 2, 2014,) and elsewhere. ![]()
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